Our Approach to Advertising Analytics
We combine robust analytics, real-time data, and independent methodologies to give you a full picture of your advertising performance. Every analysis draws on proven tools and a deep understanding of the Australian market.
Meet Our Analytics Experts
Lucas Grant
Lead Data Analyst
Lucas brings over ten years of experience in market analytics. He specialises in constructing transparent measurement models and guiding teams on actionable reporting strategies that meet the highest standards.
Sarah O’Connor
Senior Market Strategist
Sarah has a background in both agency and client-side roles. She’s known for her practical insights and for translating complex analytics into business-ready recommendations.
Alex Chen
Campaign Metrics Specialist
Alex focuses on digital metrics and segmentation. He ensures the accuracy of multi-platform ad tracking, always tailoring analytics to unique business objectives.
See our step-by-step assessment process
From initial goal-setting to actionable results, our process ensures every aspect of your campaign is measured, analysed, and reported. Each stage focuses on transparency and clarity so you can optimise with confidence.
Initial Briefing and Goal Definition
We begin by understanding your campaigns, setting clear objectives, and agreeing on success metrics aligned with your business priorities.
Define Goals
Identify key campaign objectives and define what performance means for you.
What We Do
Hold a collaborative session to outline your advertising goals, channels involved, target audience, and desired outcomes. Set measurable KPIs for every stage.
How We Do It
Gather detailed inputs from your team. Use structured frameworks to define metrics and expectations transparently. Ensure both sides align on priorities.
Our Tools
Goal-setting templates, input questionnaires, and KPI checklists.
Your Results
Documented goals, segmentation plans, and agreed-upon KPIs.
Data Collection and Tracking Setup
Set up analytics infrastructure and collection tools to ensure robust, unbiased data capture at every stage of your advertising campaigns.
Define Goals
Establish reliable data streams and comprehensive tracking.
What We Do
Implement tracking tags, pixels, and data pipelines on relevant platforms. Configure dashboards for ongoing performance monitoring.
How We Do It
Work closely with IT and marketing teams. Confirm all touchpoints are being measured. Use best-in-class platforms for accuracy.
Our Tools
Web analytics suites, ad dashboards, and tag manager systems.
Your Results
Live dashboards, integration status, and tracking validation reports.
Performance Analysis & Insight Generation
We examine campaign outcomes, segment results by audience and channel, and generate actionable findings. Our evaluation focuses on what’s working—and what can be improved.
Define Goals
Understand campaign effectiveness and uncover growth levers.
What We Do
Run multi-dimensional analysis, benchmark results versus market norms, and highlight best-performing elements with supporting data.
How We Do It
Apply independent analytics models. Use historical comparisons, cohort analysis, and attribution techniques. Discuss findings with your team.
Our Tools
Market analysis tools, attribution models, custom report templates.
Your Results
Insightful reports, opportunity matrices, and detailed recommendations.
Strategic Recommendations & Reporting
Deliver a clear action plan, prioritised by impact, with transparent documentation. We equip your team for more confident decision-making and future optimisation.
Define Goals
Provide tailored, actionable steps to lift future results.
What We Do
Create focused recommendations for creative, audience, and media allocation. Present all findings in a practical, easy-to-understand format.
How We Do It
Host a reporting session, answer all questions, and align recommendations with your team’s strategy and future plans.
Our Tools
Presentation decks, actionable checklists, Q&A guides.
Your Results
Final report, prioritised action items, and ongoing support options.
Platform Performance Comparison
Assessing transparency, relevance, and insight depth among providers
Compare our comprehensive analytics platform with others in the market. Review performance scores, ease of use, and actionable reporting capabilities.
tarivenora Analytics
Holistic, actionable ad effectiveness reporting
Market Metrics Pro
Basic ad effectiveness measurement
Analytics Depth
How comprehensive and detailed is reporting?
Reporting Usability
Clarity and usefulness of reports for teams
Industry Focus
Local market adaption and insights
Support Quality
Access to ongoing guidance and support